An apartment community only has a few seconds to make a great first impression, whether its online or in person. Winning over prospects can be even more challenging for a leasing team dealing with a bland community. That’s why multifamily investors looking to stand out in a sea of sameness look for inspiration at design shows.
Creative developers may find room in the budget to include a statement piece, like a Dacor refrigerator, for the clubhouse. Finishes, plumbing fixtures and appliances are important visual marketing elements that can be used to drive brand recognition and positive leasing outcomes.
Source: Mid-Year Style Update: Hot Design Trends for Multifamily Marketers – Multi-Housing News
