Many residents don’t need or want amenities with all the bells and whistles anyway. RentCafe’s Rent Your Happy Place survey found that the top two community amenities renters are searching for are reserved or covered parking (40 percent) and fitness centers (32 percent).
You can use data to give your campaigns facts to stand behind, he added. Sharing how much people could save with these included amenities or how often they are used by community members can increase their attractiveness to new residents.
Jessica Perri, director of marketing at The Habitat Co., has seen similar desires among renters for the amenities Habitat communities offer. “Renters consistently respond to features that enhance autonomy and simplify daily life, like unlocking doors with a smartphone or reserving fitness space through the Habitat Home App,” said Perri.
Source: Top Priority for Renters: Simple and Practical Amenities – Multi-Housing News
