The only reward for paying your rent used to be a place to live. Now landlords are offering credit-card-style incentives like 2% cash back or points redeemable for home goods and gift cards.
Behind the incentives are about a dozen companies including Stake, Incentco and Piñata. Some of these companies say it is a big benefit for landlords because people in these programs are more likely to renew a lease, even when the rent goes up.
Source: Pay Your Rent, Get 2% Cash Back: Landlords Join Craze for Rewards – WSJ
